The Economic Times Promising Brands 2021

A Consumer Connect Initiative

+91 7977365479

22nd September, 2022

22nd September 2022, Mumbai

Going the extra mile to Achieve, Accomplish and Triumph

To achieve, accomplish, and triumph, brands must remain strong in the face of adversity and develop a plan to rule supreme in the market and industries. We are no longer in the recovery phase, and the last few years have transformed the goals, work approach, and brand building strategies. Brands should not be concerned with what they are selling, but rather with how they are selling it and to whom they are marketing it for.

With the passage of time, the importance of customer centricity has grown. Because of the epidemic, brands are attempting to be more customer focused. Customer centricity is a never- ending journey, not a destination.

The Economic Times Promising Brands 2022

"The human spirit needs to accomplish, to achieve, to triumph to be happy." – Ben Stein

Some businesses recovered quickly following the epidemic, while others suffered and succumbed to the pressure. Brands that have made it through this period and solved modern problems will continue to thrive as long as their strategies are in place. These brands will leave an impression on start-ups and help them expand.

With shifting working methods and rising skill trends, organisations are also attempting to continuously improve employee growth and well-being. These brands are increasingly creating vital connections with their workforces and engaging them in activities to keep their employees motivated. Workplaces have been increasingly focused on raising employees’ spirits and morale, which leads to efficiency and greater productivity.

Going the extra mile to Achieve, Accomplish and Triumph

ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
series aims to identify and jettison stellar brands for customers.

  • 25+
    Brand Books
  • 450+
    Brands Felicitated
  • 20+
    ET Now Episode with 4M+ Viewership
  • 2.7 Lakhs+
    Organic Engagement
  • 11.2 Millions+
    Impressions on Social Media
  • 15+
    ET Pullout with 7.5+ circulations
Brands Felicitate in Past
Going the extra mile to Achieve, Accomplish and Triumph

Purpose to prosper

As businesses resume their upward trajectory, we take this opportunity to recognise and honour companies that have prospered despite the odds and persevered in the face of adversity.

Going the extra mile to Achieve, Accomplish and Triumph

Promising Brands 2022

The Economic Times Promising Brands Conclave is an effort to shine the strobe light on organisations that have strived to serve their customers in the best possible way. The platform, via standalone addresses, fireside chats and roundtable discussions, will focus on delving deeper into understanding how these companies have succeeded in contributing to an enjoyable customer experience.

This evening will bring together the marketing gurus, brand custodians, brand owners, best creative leaders from the marketing fraternity on one platform to celebrate the Promising Brands and engage in the most candid knowledge exchange platform to understand the nuances of successful brands.

Who Should Attend?

  • Chief Executive Officer
  • Managing Directors
  • Presidents
  • Founders, Co-Founders
  • Country Heads
  • Executive Directors
  • Chief Marketing Officer
  • VP/ AVP Marketing
  • Director Marketing
  • Brand Heads
  • Strategy Heads
  • Corporate Communication Heads
  • Human Resource Heads
  • Advertisements / Media Professionals
  • Public Affairs

Why Attend?

Gain: The latest in brand amplification, customer loyalty, social media & more

Evolve: Keep pace with ALL the latest trends

Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights

Adapt: To a focused agenda for marketing professionals & focused on what matters

Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

The Economic Times Promising Brands Conclave

Coffee Table Book 2022

The Economic Times Most Promising Brands Conclave Coffee Table Book will include success stories of companies that have elevated their customers in a variety of ways. What people want changes depending on circumstance and the product or service in question. And once it’s been cracked, the key to winning the loyalty of existing customers and the patronage of new ones is worth its weight in gold, because it’s that path of new customers becoming additional repeat revenue that is your road to success and sustainability.

The Economic Times Promising Brands 2022 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumer’s minds? What makes these brands…Promising Brands?

Program Schedule

16.00 – 16.30


16.30 – 16.40

Opening Remarks

16.40 – 16.55

Inaugural Keynote: Changing Indian Business dynamics: Value creation to gain competitive edge

16.55 – 17.15

In conversation: Global brand growth challenges: Where India stands?

17:15 - 17:45

Fireside chat: Into the future: Becoming the catalysts of change

Startups are a catalyst for economic growth both globally and locally. While startups can innovate faster, and the culture promotes more ideation, there is plenty that startups can learn from corporations. It is important for them to develop responsibly. This session will feature start ups and established brands to talk about the businesses and strategies that an help them flourish tomorrow.

Points of Discussion:

  • Supply Chain Management
  • Being disruptive
  • Operational structure
  • Ensuring good performance of employees
  • Market Research and R&D

17:45 - 18:45

Panel Discussion: One size “Does Not” fit all: Following the Multicultural Marketing Strategy

 Consumer purchasing power is more diversified than ever before, requiring firms to forgo a one-size-fits-all marketing strategy. Multicultural marketing is the future when it comes to brand awareness. As a result, businesses must consider how to simultaneously tap into many cultural marketplaces. The world has become a single customer base thanks to internet marketing.
This session will cover the most recent insights from leading marketers on the developing business of distributing content to consumers outside of what we know as the general market, as well as how progress will be judged in the future.

Points of discussion:

  • Crafting an authentic brand message
  • Data impacting decisions
  • Diversity, equity & Inclusion
  • Business need of multicultural marketing
  • Adapting to the needs of regional areas depending on the consumer demographics and other semantics
  • Best practices and campaigns for multicultural marketing
  • Developing an All-Inclusive Marketing Model

18.45 – 18.55

Unveiling of The Coffee Table Book

18:55 – 20.00

Felicitation of The Promising Brands


Closing Remarks

 This is a tentative agenda and subject to change. Final agenda and speakers will be posted closer to event date.


Amisha Jain


Amit Sethiya

Head of Marketing
Syska Group

Arjun Mohan


Gaurav Laghate

Assistant Editor, M&E
The Economic Times

Kunal Shah


Manav Sethi


Pankaj Singh Parihar

VP & Head, Digital & Digital Transformation
Godrej Consumer Products

Partho Dasgupta

Management and Strategy Consultant - Consumer
Technology and Deep Analytics

Priyang Agarwal

Director, Marketing

Sasha Chhetri

Head of Digital Strategy

Shiva Krishnamurthy

Vice President for Foods & Beverages

Sriram Padmanabhan

Vice President Marketing
Nissan Motor India

Media Partner

Going the extra mile to Achieve, Accomplish and Triumph

Eligibility Criteria


The Economic Times Promising Brands 2022

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