The Economic Times Promising Brands 2022
A Consumer Connect Initiative
To achieve, accomplish, and triumph, brands must remain strong in the face of adversity and develop a plan to rule supreme in the market and industries. We are no longer in the recovery phase, and the last few years have transformed the goals, work approach, and brand building strategies. Brands should not be concerned with what they are selling, but rather with how they are selling it and to whom they are marketing it for.
With the passage of time, the importance of customer centricity has grown. Because of the epidemic, brands are attempting to be more customer focused. Customer centricity is a never- ending journey, not a destination.
Some businesses recovered quickly following the epidemic, while others suffered and succumbed to the pressure. Brands that have made it through this period and solved modern problems will continue to thrive as long as their strategies are in place. These brands will leave an impression on start-ups and help them expand.
With shifting working methods and rising skill trends, organisations are also attempting to continuously improve employee growth and well-being. These brands are increasingly creating vital connections with their workforces and engaging them in activities to keep their employees motivated. Workplaces have been increasingly focused on raising employees’ spirits and morale, which leads to efficiency and greater productivity.
ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
series aims to identify and jettison stellar brands for customers.
As businesses resume their upward trajectory, we take this opportunity to recognise and honour companies that have prospered despite the odds and persevered in the face of adversity.
The Economic Times Promising Brands Conclave is an effort to shine the strobe light on organisations that have strived to serve their customers in the best possible way. The platform, via standalone addresses, fireside chats and roundtable discussions, will focus on delving deeper into understanding how these companies have succeeded in contributing to an enjoyable customer experience.
This evening will bring together the marketing gurus, brand custodians, brand owners, best creative leaders from the marketing fraternity on one platform to celebrate the Promising Brands and engage in the most candid knowledge exchange platform to understand the nuances of successful brands.
Gain: The latest in brand amplification, customer loyalty, social media & more
Evolve: Keep pace with ALL the latest trends
Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights
Adapt: To a focused agenda for marketing professionals & focused on what matters
Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now
The Economic Times Most Promising Brands Conclave Coffee Table Book will include success stories of companies that have elevated their customers in a variety of ways. What people want changes depending on circumstance and the product or service in question. And once it’s been cracked, the key to winning the loyalty of existing customers and the patronage of new ones is worth its weight in gold, because it’s that path of new customers becoming additional repeat revenue that is your road to success and sustainability.
The Economic Times Promising Brands 2022 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumer’s minds? What makes these brands…Promising Brands?
|18.00 – 18.30||Registration|
|18.30 – 18.35||Opening Remarks|
|18.35 – 18.50||Keynote Session: Promising to Iconic: Brand Evolution Story|
|18.50 – 19:15||
Fireside chat: Into the future: Becoming the catalysts of change
India ranks third in the global start up ecosystem. The startup movement is bringing a revolutionary change in the Indian market. Multinational corporations had a significant part in the expansion of the Indian economy through Globalization. Now, the recent trend of founding startups in India has transformed the economy by increasing GDP and revenue. Startups are a catalyst for economic growth both globally and locally. With the imminent rise in the Indian startups, new markets and opportunities have been created, alongside disrupting the established business models in the Indian market. This session will feature start-ups to talk about strategies that can help them flourish tomorrow. This is will also focus on how the start-ups are contributing to PM Modi’s vision of making India Aatmanirbhar and a developed nation by 2047.
Points of Discussion:
|19.15 – 19.25||
Brand Story: Making your way into the world of Phygital consumers
Khushnud Khan, Co-founder, Arzooo
|19.25 – 19.40||
Chief Guest Address: The land of unicorns: Making India the world’s largest startup destination
Mangal Prabhat Lodha, Minister of Tourism, Skill & Entrepreneurship and Women & Child Development, Government of Maharashtra
|19.40 – 19.45||Unveiling of The Coffee Table Book Cover|
|19:45 – 20.10||Felicitation of The Most Promising Brands|
|20:10 – 20:45||
Panel Discussion: One size “Does Not” fit all: Following the Multicultural Marketing Strategy
Consumer purchasing power is more diversified than ever before, requiring firms to forgo a one-size-fits-all marketing strategy. Multicultural marketing is the future when it comes to brand awareness. As a result, businesses must consider how to simultaneously tap into many cultural marketplaces. The world has become a single customer base thanks to internet marketing.
This session will cover the most recent insights from leading marketers on the developing business of distributing content to consumers outside of what we know as the general market, as well as how progress will be judged in the future.
Points of discussion:
Balaji Venkataraman, Partner, Deloitte
|20:45 – 21:00||
Standalone Session: Humanizing your brand: Making brands your customer’s best friend
Rajeev Kumra, Dean Noida Campus (2018-20) and Professor of Marketing, Indian Institute of Management, Lucknow
|21.00 – 21.15||
Guest of Honour Address: Reform, Perform & transform: Making Indian Business ecosystem competitive
Shri Deependra Singh Kushwah, IAS Commissioner, Department of Skills, Employment, Entrepreneurship and Innovation, Government of Maharashtra
|21.15 – 21.30||Felicitation of The Most Promising Brands|
Minister of Tourism, Skill & Entrepreneurship and Women & Child Development
Government of Maharashtra (GoM)
IAS Commissioner, Department of Skills, Employment, Entrepreneurship and Innovation
Government of Maharashtra (GoM)
Sr VP & CMO
Principal Secretary Skill Development, Employment & Entrepreneurship
Government of Maharashtra (GoM)
The Moms Co.’s
Director of Brand Marketing
Dean Noida Campus (2018-20) and Professor of Marketing
Indian Institute of Management, Lucknow
Knowledge Partner –The roles and responsibilities of the knowledge partner are limited to guiding the organizers of the event on the criteria/parameters for the selection/evaluation process for this edition. Knowledge Partner has no role to play in the selection process.
Research Partner – The responsibilities of the research partner are limited to following the guidelines set by the knowledge partner, evaluate a universe of 500+ brands basis the set criteria and hence shortlisting brands who qualify as per the parameters.
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