The Economic Times Promising Brands 2021

An Economic Times Initiative

+91 8080981364

29th September 2021

               29th September 2021

Purpose, Promise & Profits

A Dossier of Best Brands Editions

The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2019.

A Dossier of Best Brands Editions

The Economic Times Best Brand Series

ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
series aims to identify and jettison stellar brands for customers.

  • 25+
    Brand Books
  • 450+
    Brands Felicitated
  • 20+
    ET Now Episode with 4M+ Viewership
  • 2.7 Lakhs+
    Organic Engagement
  • 11.2 Millions+
    Impressions on Social Media
  • 15+
    ET Pullout with 7.5+ circulations
Brands Felicitate in Past
“Products are made in a factory but brands are created in the mind” — WALTER LANDOR.

Purpose to prosper

Relevance, Differentiation, and Growth – these are the three pillars of purpose that every brand would aim for in as many compelling ways, as they are the difference between success and failure. A strong brand purpose sets out a company’s intent to change the world for the better and connects with consumers on personal level. The rise in conscientious consumers means that you need to think about the social, environmental, ecological, and political position of your brand.

Purpose, Promise & Profits

Promising Brands 2021

The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2019.

 

Building on the success of this, we are now pleased to launch Economic Times Promising Brands 2021.

 

The Economic Times Promising Brands 2021 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumer’s minds? What makes these brands…Promising Brands?

The book does not just feature established brands but also those that show promise of growth. Some of the brands featured in the Brand Book find a mention here as they have challenged the status quo. These are also new brands- with new business models which did not exist earlier.

Attributes (DNA) of Promising Brands
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PEDIGREE :- Background of Directors/ Advisory board/ Promoters
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VALUES :- The brand objective that it clearly gives to the market
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UNIQUENESS :- Of business model
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INNOVATIVENESS :- Agile response to market situations

Who Should Attend?

  • Chief Executive Officer
  • Chief Marketing Officer
  • Chief Strategy Officer
  • Brand Heads/Managers
  • Sales Heads
  • Brand Strategists
  • Consumer Industry Experts
  • Market Research Experts
  • Advertisement & Media Professionals

Why Attend?

Gain: The latest in brand amplification, customer loyalty, social media & more

Evolve: Keep pace with ALL the latest trends

Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights

Adapt: To a focused agenda for marketing professionals & focused on what matters

Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

Program Schedule

15:00 – 15:15 Registration  
15:15 – 15:20 Welcome by ET-Edge 

Brand Vantage 1 – Roadmap for disruption 

These tumultuous times have given birth to brands that have succeeded to capture the fancy and loyalty of millions of customers. This session will showcase a case study of a brand that has managed to charm the customer using their variant secret sauce. 

15:25 – 15:40

From Taboo to Talk of the Town –Journey of Zivame

Amisha Jain, CEO, Zivame

15:45 – 16:00

Chaayos - Building a personalized, tech-enabled Chai brand

Raghav Verma , Co-Founder, Chaayos

16:10 - 16:40

In Candid Conversation: Laying the foundation of branding for 2021 - Customer Centric, Human Oriented, Empathetic

The concept of storytelling has evolved over the years – what could be the reason? Let us hear it from the experts and understand how ideas & innovation joined hands to touch upon the heart of the consumers over the years.

  • Build trust & strengthen relationships with customers through personal & engaging content
  • Customized product or customized storytelling
  • Grab customer attention: From 30secs TVC to a 6sec Bumper Ad

Sriram Padmanabhan, Vice President Marketing, Nissan Motor India
Pankaj Singh Parihar, VP & Head - Digital & Digital Transformation, Godrej Consumer Products
Amit Sethiya, Head of Marketing, Syska Group
Partho Dasgupta - Management and Strategy Consultant - Consumer, Technology and Deep Analytics - Moderator
Brand Vantage 2 – Roadmap for disruption 

16:45 – 16:55

Building Trust, The Key to Unlocking the Digital Space - Journey of CRED

Kunal Shah, Co-Founder, CRED

17:00 – 17:10

Learn Unlearn & Relearn - The upGrad Journey

Arjun Mohan, CEO-India, upGrad

17:15 – 17:45

In Candid Conversation: What’s in the App: Brands for the 24/7 Mobile Customers?

Resilience is the need of the hour. Now is the time to implement technology as an enabler to sustain the business while making it smart. We all have witnessed, 2020 has been the year of disruption, resulting in a change in consumer behavior drastically. This session will highlight some practices where we blend changing consumer preferences and sustainable branding.

  • For 24/7 customer is sustainable branding a new term?
  • Mobile Marketing: The New Normal in the Digital World
  • Customer Info vs Customer Privacy

Aman Srivastava, Sr. VP Head of Marketing, SonyLIV
Manav Sethi, CMO, Octro.com
Priyang Agarwal, Director – Marketing, 1MG
Sasha Chhetri, Head of Digital Strategy, MyGlamm
Gaurav Laghate, Assistant Editor – Sports, Media & Entertainment, The Economic Times - Moderator

17:50 – 18:00

Brand Vantage3: Brooke Bond Red Label: Making India more inclusive

Shiva Krishnamurthy, Vice President, Tea & Foods, Unilever

18:05 - 18:10 Unveiling of The Economic Times Promising Brands Coffee Table Book Cover
18:15 – 18:40 Felicitation Ceremony
18:40 – 18:45 Closing Remarks

Speakers

Amisha Jain

CEO
Zivame

Amit Sethiya

Head of Marketing
Syska Group

Arjun Mohan

CEO-India
upGrad

Gaurav Laghate

Assistant Editor, M&E
The Economic Times

Kunal Shah

Co-Founder
CRED

Manav Sethi

CMO
Octro.com

Pankaj Singh Parihar

VP & Head, Digital & Digital Transformation
Godrej Consumer Products

Partho Dasgupta

Management and Strategy Consultant - Consumer
Technology and Deep Analytics

Priyang Agarwal

Director, Marketing
1MG

Sasha Chhetri

Head of Digital Strategy
MyGlamm

Shiva Krishnamurthy

Vice President for Foods & Beverages
HUL

Sriram Padmanabhan

Vice President Marketing
Nissan Motor India

Purpose, Promise & Profits

Eligibility Criteria

WANT TO KNOW MORE ABOUT THIS SUMMIT?

The Economic Times Promising Brands 2021

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