Promising Brands 2023 – 6th Edition

Deepa Krishnan

Director – Marketing, Category, Loyalty and Digital, Tata Starbucks

Deepa Krishnan heads Marketing, Category, Loyalty and Digital at Tata Starbucks Private Ltd,
the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited. As part of her role, Deepa oversees all aspects of the brand related to Digital, Social media and other media communication, manages the My Starbucks RewardsTM loyalty programme and is responsible for all the Digital initiatives undertaken by the brand. Prior to Starbucks, Deepa has been an Executive Director, Strategy at Kantar. She has also been the Head of Branding and Marketing Communication at Idea Cellular Ltd for a period of 2 years. She has played a key role in shaping the overall innovation strategy at Diageo India. As part of the Futures Company, Deepa has addressed the strategic business issues of renowned brands in areas related consumer trends, brand repositioning, marketing strategy and
Deepa holds a PGDM degree from IMDR (Institute of Management Development and Research). She is a passionate marketer and is constantly studying consumer trends and innovation across categories and is focused on delivering consumer insight with a business impact. Deepa is also an avid trekker and traveler and writes a travel blog.