Within the ancient, comprehensive treasure trove of Ayurveda emerges a visionary leader revolutionising the landscape of Ayurvedic products and experiences. Param Bhargava, Founder of The Ayurveda Company (T.A.C), has harnessed the power of the ancient science of Ayurveda and combined it with cutting-edge innovation to create an exceptional brand that appeals to millennials and Gen-Z. Param and his wife, Shreedha, are at the vanguard of a paradigm shift where tradition and innovation merge to craft the future of holistic well-being.

After completing his BE from Rajasthan Technical University, he joined Volvo. Driven by a personal journey, Param’s passion for Ayurveda ignited when Shreedha Singh found respite from Urticaria—a troublesome skin condition—through Ayurvedic skincare treatments.

Together, they launched the renowned beauty and wellness brand Khadi Essential in 2019.

In 2021, their visionary spirit led them to introduce The Ayurveda Company (T.A.C), rapidly establishing it as a leading player in the industry within a year.

As one of the celebrated leaders in the Direct-to-Consumer (D2C) realm, Param has effortlessly navigated multiple managerial roles, shouldering substantial responsibilities beyond his years. His overarching vision intertwines Ayurveda’s ancient roots with modern science, bringing forth a comprehensive range of natural and efficacious skincare, hair care, and body care products.

Param’s relentless pursuit of excellence has garnered numerous accolades, including recognition in the prestigious Times 40 Under 40 list. In 2023, Param took on the prestigious role of Co-chair for the MSME development wing at ASSOCHAM, India’s oldest APEX chamber. A true category creator, he is leading T.A.C towards becoming India’s first Tech-Enabled Ayurvedic Unicorn—an extraordinary feat marked by securing investments from industry giants like Wipro and attracting leading celebrities to invest.

With one of the country’s largest Series A funding rounds under its belt, T.A.C is etching its name in the archives of history, aspiring to become the most beloved Ayurveda Brand globally. Param, along with his wife Shreedha, thus paves the way for Ayurveda’s extraordinary resurgence, blending tradition and innovation in a symphony of natural beauty and wellness.