Amit is a partner in advisory practice of PWC India working in Digital transformation, Customer insights, Data & Analytics area. He specializes in value realization from application of data, analytics & emerging technologies specifically in sales, marketing, channel & customer development. Amit is driving firm’s Front office and customer led transformation agenda. Most of the Amit’s work is around use of Data, Analytics & emerging technologies to solve Customer and channel related issues. He has done extensive work in area of customer analytics and management, hyper-personalization, Loyalty, Channel design and management, Marketing ROI and sales acceleration. Amit owns 2 patents & has mentored his team to file for 20+ patents (9 patents granted). Amit was twice rated as top 10 analytics leader in India in 2013 & 2014 (view the article.)

Before joining PwC Amit was Managing Partner in Goldman Sachs backed AI driven start-up named Antuit in London. He had started the business in Europe and set up two offices in London & Amsterdam. He had done one, acquisition, 1 JV, and 3 strategic marketing partnerships to grow the business rapidly. He had built solutions around Pricing (B2C & Contract negotiation in B2B), Demand Planning, Customer insights & Logistic planning.

Amit has 23+ years of experience and has been credited for starting and scaling customer insights, Sales and marketing, Loyalty, Data and analytics practice in multiple firms. Amit has been involved in some of the large digital transformation programs India, US & Europe and has worked with startups, and some of the marquee brands.