The Economic Times Best Brands 2021– UAE Edition

An Economic Times Initiative

+91 79773 65479

9th September 2021

etunwired@et-edge.com

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9th September 2021

Structured, Strategic
& Significant

A Dossier of Best Brands Editions

The Economic Times Best Brand Series takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The series aims to identify and jettison stellar brands for customers.

Register Now

A Dossier of Best Brands Editions

The Economic Times Best Brand Series

ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
series aims to identify and jettison stellar brands for customers.

  • 25+
    Brand Books
  • 450+
    Brands Felicitated
  • 20+
    ET Now Episode with 4M+ Viewership
  • 2.7 Lakhs+
    Organic Engagement
  • 11.2 Million+
    Impressions on Social Media
  • 15+
    ET Pullout with 7.5+ circulations
Brands Felicitated in Past
Asset 40
Asset 38
Asset 39
Asset 36
Asset 37
Asset 34
Asset 35
Asset 33
Asset 31
Asset 32
Asset 29
Asset 30
Asset 27
Asset 28
Asset 26
Asset 48
Asset 49
Asset 46
Asset 47
Asset 45
Asset 43
Asset 44
Asset 41
Asset 42
Previous
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Standing Tall in the

Forefront

With ever-changing market conditions and consumer behaviour, organizations must not only be agile but be anticipatory as well. The market is flooded with content and only a few sustain the heat while others go unnoticed.

It has been essential for companies to capture the interest of their target audiences and retain it for as long as possible.

Relevance is what seizes the audience’s attention and their ensuing interest. Relevant content connects a brand to what is top of the mind for consumers when they receive the content.

Consumers are looking to brands for
guidance and leadership.

96%

 Just 4% of consumers think brands should stop advertising during the Coronavirus pandemic. The vast majority are looking to the companies with whom they do business to provide helpful information and reassurance.

Next Emerging Markets

UAE Rising

It is the second-largest economy of the Arab World that has witnessed tremendous growth over the years. With a high purchasing power, UAE consumers are big spenders. The nation has accomplished several significant achievements in the medical, educational, technical, and social fields over the course of more than 40 years. It also saw significant economic and urban transformations, establishing the UAE as one of the most popular tourist destinations and investment hubs in the country and
internationally.

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UAE's economy contracted 5.8% in 2020, but is expected to rise 2.5% in 2021 – UAE Central bank (CBUAE)
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UAE’s economy to fully recover in 2022 with 3.5% GDP growth – UAE Central bank (CBUAE)
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Non-hydrocarbon real GDP to grow by 3.6% and 3.9% for 2021 and 2021 respectively - UAE Central bank (CBUAE)
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UAE had an estimated nominal GDP of $244 billion as of 2019 - Moody's Investors Service
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The UAE has been ranked 1 globally, in mobile broadband subscriptions, low inflation, debt dynamics and credit gap by World Economic Forum.
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In 2020, the UAE was the largest export market in the Middle East for the United States - UAE Embassy
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The retail market of UAE was valued at $ 55 billion in 2019 and is projected to grow to $ 75 billion by 2025 - Reportlinker
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Sri Lanka is dominated by the services, industrial and agricultural sectors
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The UAE’s top export partners are India, Japan, China, Saudi Arabia and Oman - UAE Embassy
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Oil, agriculture and tourism are the key industries of the UAE – World Atlas
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The UAE enjoys a tax-free status, world-class infrastructure, low tariffs and 100 per cent ownership for foreign investors in selected zones
BestBrands-2021-Logo-UAE-01
Opportunities

Is your brand ready to be the BEST BRAND?

The Company Should have minimum of 5+ years of business operations in UAE as on June 2021
Should have an average growth rate of 5% for the last 3 years
Should have minimum 50+ employee base in UAE
Should have played a pivotal role in development and enhancement of its reputation in the industry, by providing holistic products and/or exceptional customer services and other essentials
Key elements to be considered includes overall market share, workplace culture, business ethics, CSR, degree of innovation, extent of expansion into national and international markets

Who Should Attend?

  • Chief Executive Officer
  • Chief Marketing Officer
  • Chief Strategy Officer
  • Brand Heads/Managers
  • Sales Heads
  • Brand Strategists
  • Consumer Industry Experts
  • Market Research Experts
  • Advertisement & Media Professionals

Why Attend?

Gain: The latest in brand amplification, customer loyalty, social media & more

Evolve: Keep pace with ALL the latest trends

Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights

Adapt: To a focused agenda for marketing professionals & focused on what matters

Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

Speakers

Abdulla Alshehhi

Managing Director Founder
National Advisor Bureau Limited

Abdulla Ajmal

Deputy Chief Operating Officer
Ajmal International

Abhay Kumar

Chief Marketing Officer
DAMAC Group

Aimee Peters

Senior Executive Vice President
Group Head of Marketing Mashreq Bank

Dr. Ankur Dana

CEO
Dana Group of Companies

Anthony Hobeik

Chief Executive Officer
MENA Research Partners

Dr. Asif Iqbal

President
Indian Economic Trade Organization

Dunia Bounader

Founder & Managing Director
Arts & The City FZE

Rami Zahran

Group Chief Marketing Officer
Saudi German Hospital Group, Kingdom of Saudi Arabia

Ramy Jallad

Group Chief Executive Officer
Ras Al Khaimah Economic Zone

Rizwan Sajan

Founder & Chairman
Danube Group

Subramanian Sarma

Chief Executive Officer & Managing Director
L&T Hydrocarbon Engineering

Sandeep Poduval

Chief Marketing Officer
Commercial Bank of Dubai

Satyabrata Das

Chief Executive Officer
Gulf Oil Middle East

Program Schedule

15:30 – 16:00  Registration  
16:00 – 16:05  Welcome by ET-Edge 
16:00 – 16:20

Keynote Address: From “Common Man to a Billionaire” and from ‘Small Brand to a Strong Brand’

There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a leader and a brand from UAE serve as a benchmark of success for many who come to the UAE to pursue a brighter future and has dodged all hurdles to become one of the most loved brands by consumers.

Rizwan Sajan, Founder & Chairman, Danube Group
16:25 – 16:40

Brand Anecdote 1 - Creativity and Innovation for nurturing stronger brands and business growth

There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a brand from UAE that has dodged all hurdles to become one of the most loved brands by consumers.

Abdulla Alshehhi, Managing Director, National Advisor Bureau Limited
16:45 - 17:30 

CEO Panel: The Gauntlet – Tuning your Business for Expansion amid Pandemic!

The Covid-19 pandemic has disrupted business activity globally. As businesses look for ways to build resilience and sustainability in a post-Covid world those brave enough to venture into new markets may stand a better chance of surviving — even given gloomy global growth prospects.

The last few months have led to an enormous shift of consumers towards digital media along with economic depression. In this session, we hope to answer the questions around opportunities & challenges of expansion. What are the advantages of adopting technology for marketing a brand. How to use consumer data effectively? Does one-size fit all work with the New Normal? 

Featured Speakers:

  • Dr. Asif Iqbal, President, Indian Economic Trade Organization
  • Satyabrata Das, Chief Executive Officer, Gulf Oil Middle East
  • Dr Ankur Dana, Chief Executive Officer, Dana Group of Companies
  • Subramanian Sarma, Chief Executive Officer & Managing Director, L&T Hydrocarbon Engineering

Panel Moderator:

Anthony Hobeika, Chief Executive Officer, MENA Research Partners
17:35 - 18:25 

Panel with Peers: The Futurity Senate – A new playbook for the new Normal 

The Pandemic has changed the landscape and leaders can no longer take a page out of the traditional playbook to further their brand campaign or generate maximum return. This panel will review the current conditions and jointly paint a picture of what future strategies in marketing will look like. 

Discussion points: 

  1. Review current plan 
  2. Reviewing market conditions 
  3. Reintroducing brand attuned towards customers 
  4. Enriching customer experience 
  5. Strengthening community goodwill 
  6. Planning for volatility 
  7. Using technology for maximizing returns 

Featured Speakers:

  • Brian Kuz, Chief Marketing Officer, ADNOC Distribution
  • Rami Zahran, Group Chief Marketing Officer, Saudi German Hospital Group, Kingdom of Saudi Arabia
  • Sandeep Poduval, Chief Marketing Officer, Commercial Bank of Dubai
  • Wejdan Yamani, Director- Marketing Communication, Sheraton Jeddah
  • Abhay Kumar, Chief Marketing Officer, DAMAC group
  • Aimee Peters, Senior Executive Vice President, Group Head of Marketing, Mashreq Bank

Panel Moderator:

Dunia Bounader, Founder & Managing Director, Arts & The City FZE
18:30 – 18:45

Brand Anecdote 2 – Spreading Fragrance in the Middle East & Vision for India

There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a brand from UAE that has dodged all hurdles to become one of the most loved brands by consumers.

Abdulla Ajmal, Deputy Chief Operating Officer, Ajmal International
18:50 – 19:05

Creating a RAK Brand & it’s Journey to the Superlative!

There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a brand from UAE that has dodged all hurdles to become one of the most loved brands by consumers.

  • How Ras Al Khaimah is being developed as a brand when looking at other Emirates?
  • Why Ras Al Khaimah and RAKEZ is the preferred destination of Industrialists from India’
  • How industry and SME can expand, relocate, not put all their business in one area, supply chain opportunity, politically stable, ease of logistics, well controlled Covid management access to talent etc.

Ramy Jallad, Group Chief Executive Officer, Ras Al Khaimah Economic Zone
19:10 - 19:15  Unveiling of the Best Brand Coffee Table Book “The Economic Times Best Brands of UAE 2021”
19:20 – 19:45  Felicitation of Best Brands of UAE
19:45 – 19:50  Closing Remarks

WANT TO KNOW MORE ABOUT THIS SUMMIT?

The Economic Times Best Brands 2021
UAE Edition

Questions? Give us a call today at +91 79773 65479
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