A Dossier of Best Brands Editions
The Economic Times Best Brand Series takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The series aims to identify and jettison stellar brands for customers.
ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
series aims to identify and jettison stellar brands for customers.
With ever-changing market conditions and consumer behaviour, organizations must not only be agile but be anticipatory as well. The market is flooded with content and only a few sustain the heat while others go unnoticed.
It has been essential for companies to capture the interest of their target audiences and retain it for as long as possible.
Relevance is what seizes the audience’s attention and their ensuing interest. Relevant content connects a brand to what is top of the mind for consumers when they receive the content.
Just 4% of consumers think brands should stop advertising during the Coronavirus pandemic. The vast majority are looking to the companies with whom they do business to provide helpful information and reassurance.
It is the second-largest economy of the Arab World that has witnessed tremendous growth over the years. With a high purchasing power, UAE consumers are big spenders. The nation has accomplished several significant achievements in the medical, educational, technical, and social fields over the course of more than 40 years. It also saw significant economic and urban transformations, establishing the UAE as one of the most popular tourist destinations and investment hubs in the country and
Gain: The latest in brand amplification, customer loyalty, social media & more
Evolve: Keep pace with ALL the latest trends
Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights
Adapt: To a focused agenda for marketing professionals & focused on what matters
Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now
|15:30 – 16:00||Registration|
|16:00 – 16:05||Welcome by ET-Edge|
|16:00 – 16:20||
Keynote Address: From “Common Man to a Billionaire” and from ‘Small Brand to a Strong Brand’
There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a leader and a brand from UAE serve as a benchmark of success for many who come to the UAE to pursue a brighter future and has dodged all hurdles to become one of the most loved brands by consumers.
Rizwan Sajan, Founder & Chairman, Danube Group
|16:25 – 16:40||
Brand Anecdote 1 - Creativity and Innovation for nurturing stronger brands and business growth
Abdulla Alshehhi, Managing Director, National Advisor Bureau Limited
|16:45 - 17:30||
CEO Panel: The Gauntlet – Tuning your Business for Expansion amid Pandemic!
The Covid-19 pandemic has disrupted business activity globally. As businesses look for ways to build resilience and sustainability in a post-Covid world those brave enough to venture into new markets may stand a better chance of surviving — even given gloomy global growth prospects.
The last few months have led to an enormous shift of consumers towards digital media along with economic depression. In this session, we hope to answer the questions around opportunities & challenges of expansion. What are the advantages of adopting technology for marketing a brand. How to use consumer data effectively? Does one-size fit all work with the New Normal?
Panel Moderator:Anthony Hobeika, Chief Executive Officer, MENA Research Partners
|17:35 - 18:25||
Panel with Peers: The Futurity Senate – A new playbook for the new Normal
The Pandemic has changed the landscape and leaders can no longer take a page out of the traditional playbook to further their brand campaign or generate maximum return. This panel will review the current conditions and jointly paint a picture of what future strategies in marketing will look like.
Panel Moderator:Dunia Bounader, Founder & Managing Director, Arts & The City FZE
|18:30 – 18:45||
Brand Anecdote 2 – Spreading Fragrance in the Middle East & Vision for India
Abdulla Ajmal, Deputy Chief Operating Officer, Ajmal International
|18:50 – 19:05||
Creating a RAK Brand & it’s Journey to the Superlative!
There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a brand from UAE that has dodged all hurdles to become one of the most loved brands by consumers.
Ramy Jallad, Group Chief Executive Officer, Ras Al Khaimah Economic Zone
|19:10 - 19:15||Unveiling of the Best Brand Coffee Table Book “The Economic Times Best Brands of UAE 2021”|
|19:20 – 19:45||Felicitation of Best Brands of UAE|
|19:45 – 19:50||Closing Remarks|
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