Brand Essence:* What has been the genesis of your brand? What was the purpose and the idea behind it? (100 words)
Brand Connect:* What are the attributes/characteristics that make your audience/customers connect strongly with your brand? Why do they keep coming back? Is technology a driver? (100 words)
Crafting a winning strategy:* The world is drowning with brands. What are the key factors or differentiators that make your brand stand out over competition? What is your strategy/tactic to differentiate? (100 words)
A New World Order:* The past few years have seen unprecedented disruptions. Turning a world of uncertainty into a world of possibility requires a change of perspective, a new mindset. In shaping the new world of brand strategy, how are you making sure that your brand is in it? Can you cite one example of a change that has paid off for your brand in the last one year? (150 words)
Innovation:* As a brand, what has been your approach to innovation and originality? Has it helped you to deliver value? (100 words)
Brand reflection and introspection:* Do you take out time to audit your current brand strategy and evaluate your adherence to the standards you originally set? (50 words)
Future Roadmap:* How do you envisage the future of your sector and brand? What will your essentials for long-term success? (100 words)
