The Economic Times Best Brands 2021– Sri Lanka Edition

An Economic Times Initiative

+91 98193 21156

30th June 2021

BestBrands-2021-Logo-Srilanka-R

30th June 2021

Content, Creativity & Context

A Dossier of Best Brands Editions

The Economic Times Best Brand Series takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The Series aims to identify and jettison stellar brands for customers.

A Dossier of Best Brands Editions

The Economic Times Best Brand Series

ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
Series aims to identify and jettison stellar brands for customers.

  • 25+
    Brand Books
  • 450+
    Brands Felicitated
  • 25+
    ET Now Episode with 4M+ Viewership
  • 2.5 Lakhs+
    Organic Engagement
  • 11.2 Millions+
    Impressions on Social Media
  • 15+
    ET Pullout with 7.5+ circulations
Brands Felicitate in Past
Be the Beacon, Not the Noise

Brand Value

How a brand manages tostand out and make its mark?

Capturing the audience attention and making sure you retain them for as long as possible. Brands which are charged with designing and deploying the purposeful messages face the unenviable task of rising above the clutter.

How can marketers effectivelybreak through the noise?

Relevance is what captures audience attention and their ensuing interest. Relevant content connects a brand to what is top of the mind for consumers when they receive the content. At its core, it can be as sophisticated as engaging in cultural moments when they happen.

From customer insights to “customer as brand”, brands are leveraging participation across the spectrum. Consumer sentiment change toward digital technologies due to COVID-19

Be the Beacon, Not the Noise

Customer as Brand

Next Emerging Markets

Shinning Sri Lanka

The island nation, according to the International Monetary Fund, is the second largest Asian economy in terms of purchasing power parity and according to the latest World Bank report, it is on its way to recovery boosted by the private sector which makes up 85% of the economy. If there is a time for economic progress, the time is now.

#
0
World Bank expects Sri Lanka’s economic growth to recover to 3.4% in 2021, mainly due to foreign investments as well as normalizing tourism and other economic activities.
#
0
Sri Lanka is dominated by the services, industrial and agricultural sectors
#
0
Asia is expected to grow 7.6% with India growing 12.5% after contracting 8.0% last year as per IMF.
#
0
India, China and the US are the main trading partners
#
0
The per capita income has been growing steadily and doubling between 2005 and 2011 along with poverty droping by nearly 50%.
#
0
Dow Jones classified Sri Lanka as a frontier market
BestBrands-2021-Logo-Srilanka-01
Opportunities

Is your brand ready to be the BEST BRAND?

Who Should Attend?

  • Chief Executive Officer
  • Chief Marketing Officer
  • Chief Strategy Officer
  • Brand Heads/Managers
  • Sales Heads
  • Brand Strategists
  • Consumer Industry Experts
  • Market Research Experts
  • Advertisement & Media Professionals

Why Attend?

Gain: The latest in brand amplification, customer loyalty, social media & more

Evolve: Keep pace with ALL the latest trends

Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights

Adapt: To a focused agenda for marketing professionals & focused on what matters

Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

Program Schedule

16:00 – 16:15 Registration
16:15 – 16:20 Welcome by ET-Edge
16:25 – 16:45 Keynote Address: Brand-o-nomics – Unlocking the power of brands for economic impact 
  In terms of work culture, corporate processes, taking steps, and looking on, the year 2020 has proven to be one of the most difficult years. While we were all looking at how the pandemic had posed a danger to corporations and organizations, leaders from various sectors were busy reforming plans for the future. This session will focus on how organisations and leaders could impact the future of their organisations through branding in light of the new normal. 
16:50 – 17:00  Brand Anecdote 1 – A brand’s journey to the superlative
  There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a brand from Sri Lanka that has dodged all hurdles to become one of the most loved brands by consumers. 
17:05 - 17:25  Fireside Chat:  Diamond in the rough: Evolving marketing through digital innovation 
  The year 2020 witnessed consumer moving online. In this session we will address questions about the possibilities of using technology to market a brand. What are the benefits of using data & analytics and how has its evolution been beneficial to organisations?
17:30 - 18:15  Panel with Peers: Brand Brawl: Are you ready to thrive?
 

The art and science of delivering relevant content relies partly on the creative direction of marketers, and largely on data-driven insights—understanding your customer, keeping track of what’s trending, and having the real-time delivery capability to craft relevant customer messaging. With customer eccentricities on the rise along with market volatility, CMOs have to think out of the box to create a roadmap for sustainable business gains. This panel will review the current conditions and jointly paint a picture of what future strategies in marketing will look like. 

Discussion points: 

  • Re-inventing customer development 
  • Building brand value during the pandemic 
  • Enriching customer experience 
  • Strengthening community goodwill 
  • Preparing for the times ahead 
  • Review current plan  
  • Reviewing market conditions  
  • Reintroducing brand attuned towards customers  
  • Preparing for turbulent times 
  • Using technology for maximizing returns  
18:20 – 18:30  Brand Anecdote 2 – A brand’s journey to the superlative
  There are always exceptions. Individuals or organisations that can be called trailblazers because of their journey towards success. This session will look at a brand from Sri Lanka that has dodged all hurdles to become one of the most loved brands by consumers.
18:35 - 18:40 Unveiling of the Best Brand Coffee Table Book “The Economic Times Best Brands”
18:40 – 19:25  Felicitation of Best Brands 
19:25 – 19:30  Closing Remarks

Partner

Research Partner

Wire-Interl-Transparent

WANT TO KNOW MORE ABOUT THIS SUMMIT?

The Economic Times Best Brands 2021
Sri Lanka Edition

Questions? Give us a call today at +91 98193 21156
or fill the form below