The Economic Times Promising Brands 2022
A Consumer Connect Initiative
Prof Rajeev Kumra was Dean Noida campus (2018-20) and Dean International (2016-2018) at Indian Institute of Management – Lucknow. He is currently working as a Professor of Marketing. He is the most awarded and sought after Prof at IIMs. He has won “Best Faculty Award at IIM-L” for nine years in a row, awarded 21 times at IIM-L as “Best Course Taught” which is a record of sort among all IIMs, Fabulous Education leader award, Dewang Mehta Award for best teacher in marketing management. He has consulted more than 26 clients spreading across private, public and government.
Some of his clients include, Lafarge cement, Abbott Pharma, Mahindra Finance, Department of Consumer Affairs to name a few. He has trained, coached and mentored more than 10000 managers, IAS, IRS, IPS, Public sector managers at various levels including C suite managers. His research papers are published in A category journal including, Journal of Business Research, Journal of MacroMarketing, Personality and Individual differences, Journal of Business and Industrial Marketing, Journal of Consumer Marketing. He has published more than 9 case studies at Harvard Business School. He has published a book on “consumer Behaviour”. He has worked in industry for more than a decade before shifting to academia.