A Dossier of Best Brands Editions
The Economic Times Best Brand Series takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The Series aims to identify and jettison stellar brands for customers.
ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
Series aims to identify and jettison stellar brands for customers.
Brands and brand custodians are having to constantly push their boundaries to recreate the magic, redesign their strategies, and re-target their consumers. In these uncertain conditions, building and properly managing brand equity could help organisations reel in multiple benefits such as customer loyalty and increasing revenue.
A McKinsey analysis shows that highly creative brands, measured by their performance at the Cannes Lions advertising awards over a period of 15 years, consistently outperform their peers:
Bangladesh, the eighth most populous country in South Asia, ranks, is growing in leaps and bounds. The country, which ranks 29th in the world in terms of purchasing power parity, has transitioned from a low-income nation to a middle-income nation and is one of the next emerging markets in the region.
Gain: The latest in brand amplification, customer loyalty, social media & more
Evolve: Keep pace with ALL the latest trends
Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights
Adapt: To a focused agenda for marketing professionals & focused on what matters
Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now
Director – Marketing
Chief Marketing Officer
Meghna Group of Industries
SEVP, Head of Digital Business & Brand Communication
Chairman & Chief Executive Officer
Rangs Motors and Ranks Construction Ltd
Akij Group Ventures
Lead Consultant & CEO
FutureLeaders – Moderator
|16:00 – 16:15||Registration|
|16:15 – 16:20||Welcome by ET-Edge|
|16:25 – 16:40||Keynote Address: Redesigning Strategies: Moving from Reactive to Pro-active|
2020 led to multiple changes in our lives – personally as well as professionally. How leaders in the organizations have reacted to it, been through it and what are the reforming strategies in the future course of action?
Sohana Rouf Chowdhury, Managing Director, Rangs Motors & Ranks Construction
|16:45 - 17:15||In Candid Conversation– A Brand’s journey of perception change in the minds of consumers.|
The concept of storytelling has evolved over the years – what could be the reason? Let us hear it from the experts and understand how ideas & innovation joined hands to touch upon the heart of the consumers over the years.
Mashrur Arefin, Managing Director, & CEO, The City Bank
|17:20 - 18:05||Panel with Peers: From Smart to Sustainable – adapting to the changing consumer market.|
“Change is the only constant” – the best fitting phrase in today’s time. Resilience is the need of the hour. Now is the time to implement technology as an enabler to sustain the business while making it smart. As we have witnessed, 2020 has been the year of disruption and led to the switch in consumer behavior instead of shifting.
Allen Eric, Director – Marketing, Marico Bangladesh
|18:10 - 18:15||Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands Bangladesh 2021”|
|18:20 – 18:35||Felicitation of Best Brands 2021 - Bangladesh|
|18:40 – 18:50||Closing Remarks|
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