The Economic Times Best Brands 2021– Bangladesh Edition

An Economic Times Initiative

+91 98193 21156

30th September 2021

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30th September 2021

Vision, Vivacity
& Value

A Dossier of Best Brands Editions

The Economic Times Best Brand Series takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The Series aims to identify and jettison stellar brands for customers.

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A Dossier of Best Brands Editions

The Economic Times Best Brand Series
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ET takes on the tricky challenge to measure the success of a brand either
by segregating them by sector or the market position they occupy. The
Series aims to identify and jettison stellar brands for customers.

  • 25+
    Brand Books
  • 450+
    Brands Felicitated
  • 20+
    ET Now Episode with 4M+ Viewership
  • 2.7 Lakhs+
    Organic Engagement
  • 11.2 Millions+
    Impressions on Social Media
  • 15+
    ET Pullout with 7.5+ circulations
Brands Felicitate in Past
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Explore and increase your

Brand Value

Brands and brand custodians are having to constantly push their boundaries to recreate the magic, redesign their strategies, and re-target their consumers. In these uncertain conditions, building and properly managing brand equity could help organisations reel in multiple benefits such as customer loyalty and increasing revenue.

A McKinsey analysis shows that highly creative brands, measured by their performance at the Cannes Lions advertising awards over a period of 15 years, consistently outperform their peers:

Explore and increase your

Brands & Consumers

Next Emerging Markets

Bangladesh Rising

Bangladesh, the eighth most populous country in South Asia, ranks, is growing in leaps and bounds. The country, which ranks 29th in the world in terms of purchasing power parity, has transitioned from a low-income nation to a middle-income nation and is one of the next emerging markets in the region.

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Bangladesh's GDP expected to grow by 6.8% in 2021 and 7.2% in 2022 – Asian Development Outlook 2021
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Bangladesh's inflation rates forecasted at 5.8% in 2021 and 2022 – Asian Development Outlook 2021
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Per capita GDP growth for Bangladesh is expected at 5.5% in 2021 and 5.8% in 2022 – Asian Development Bank Report
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According to the IMF, its per-capita income was US$1,906 in 2019, with a GDP of $317 billion.
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Bangladesh has the second-highest foreign-exchange reserves in South Asia (after India).
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Bangladesh’s largest trading partners include India, Japan, US and the EU
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Key industries include – Ready-made garments, shoes, steel, ship-building, pharma
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Bangladesh’s service sector is the strongest supported by Asia’s second-largest banking network
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Opportunities

Is your brand ready to be the BEST BRAND?

Should have minimum of 03 years of operational office(s) in Bangladesh as of March 2021
Should have a minimum growth rate of 5% Year on Year for the last 3 -5 years
Annual turnover for Start-Ups and emerging brands (0-5 years old) should be a minimum of 25 Cr, 50 Cr and above for Public & Private sector companies (5+ years)
Should have played a pivotal role in development and enhancement of its reputation in the industry, by providing holistic products and/or exceptional customer services and other essentials as covered under Selection Criteria
Key elements to be considered includes overall market share, workplace culture, business ethics, CSR, degree of innovation, extent of expansion into national and international markets most importantly should have achieve excellence

Who Should Attend?

  • Chief Executive Officer
  • Chief Marketing Officer
  • Chief Strategy Officer
  • Brand Heads/Managers
  • Sales Heads
  • Brand Strategists
  • Consumer Industry Experts
  • Market Research Experts
  • Advertisement & Media Professionals

Why Attend?

Gain: The latest in brand amplification, customer loyalty, social media & more

Evolve: Keep pace with ALL the latest trends

Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights

Adapt: To a focused agenda for marketing professionals & focused on what matters

Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

Speakers

Allen Eric

Director – Marketing
Marico Bangladesh

Ashfaqur Rahman

Chief Marketing Officer
Meghna Group of Industries

Md. Moniruzzaman Khan

SEVP, Head of Digital Business & Brand Communication
Green Delta

Sadruddin Imran

Chairman & Chief Executive Officer
Innovision Consulting

Sheikh Aminur Rahman

CMO
Nagad

Sohana Rouf Chowdhury

Managing Director
Rangs Motors and Ranks Construction Ltd

Syed Alamgir

MD
Akij Group Ventures

Quazi M. Ahmed

Lead Consultant & CEO
FutureLeaders – Moderator

Program Schedule

16:00 – 16:15 Registration
16:15 – 16:20 Welcome by ET-Edge
16:25 – 16:40 Keynote Address: Redesigning Strategies: Moving from Reactive to Pro-active
 

2020 led to multiple changes in our lives – personally as well as professionally. How leaders in the organizations have reacted to it, been through it and what are the reforming strategies in the future course of action?

  • Adoption of digital technologies impacting the core of the business.
  • The need for a nimble supply chain
  • Marketing is the fulcrum of the organizations

Sohana Rouf Chowdhury, Managing Director, Rangs Motors & Ranks Construction
16:45 - 17:15 In Candid Conversation– A Brand’s journey of perception change in the minds of consumers.
 

The concept of storytelling has evolved over the years – what could be the reason? Let us hear it from the experts and understand how ideas & innovation joined hands to touch upon the heart of the consumers over the years.

  • Purposeful branding & consumer engagement
  • Increasing the graph high vis-à-vis share of pie in market share
  • Rhythm of reaching the consumers before your competition

Mashrur Arefin, Managing Director, & CEO, The City Bank
Syed Alamgir, Managing Director & CEO, Akij Group Ventures
Sadruddin Imran, Chairman & Chief Executive Officer, Innovision Consulting 
17:20 - 18:05 Panel with Peers: From Smart to Sustainable – adapting to the changing consumer market.
 

“Change is the only constant” – the best fitting phrase in today’s time. Resilience is the need of the hour. Now is the time to implement technology as an enabler to sustain the business while making it smart. As we have witnessed, 2020 has been the year of disruption and led to the switch in consumer behavior instead of shifting.

  • Re-inventing customer development
  • Connected for growth – Innovation, communication & consumption.
  • ‘Responsibility’ is becoming a common brand value

Allen Eric, Director – Marketing, Marico Bangladesh
Ashfaqur Rahman, Chief Marketing Officer, Meghna Group of Industries
Md. Moniruzzaman Khan, SEVP, Head of Digital Business & Brand Communication, Green Delta
Md. Sajjad Hasib, Chief Marketing Officer, Grameenphone
Sheikh Aminur Rahman, Chief Marketing Officer, Nagad
Towfique Hasan, ED (Head of Division), Marketing & Business Development, Bashundhara Group
Quazi M. Ahmed, Lead Consultant & CEO, FutureLeaders - Moderator
18:10 - 18:15 Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands Bangladesh 2021”
18:20 – 18:35 Felicitation of Best Brands 2021 - Bangladesh
18:40 – 18:50 Closing Remarks

WANT TO KNOW MORE ABOUT THIS SUMMIT?

The Economic Times Best Brands 2021
Bangladesh Edition

Questions? Give us a call today at +91 98193 21156
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