The Economic Times Best Brands 2021

An Economic Times Initiative

+91 9870106154

21st December 2021

21 December 2021
Sahara Star - Mumbai

Redefining
Consumer-o-nomics

“You’ve got to start with the Customer Experience and work back towards the technology.” – Steve Jobs

Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times, in its 4th edition now looks to unveil and recognize Best Brands of 2021 that have succeeded in being at par with glocal brands.

A Dossier of Best Brands Editions

The Economic Times Best Brand Series

The Economic Times takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The series aims to identify and jettison stellar brands for customers.

  • 25+
    Brand Books
  • 450+
    Brands Felicitated
  • 20+
    ET Now Episode with 4M+ Viewership
  • 2.7 Lakhs+
    Organic Engagement
  • 11.2 Millions+
    Impressions on Social Media
  • 15+
    ET Pullout with 7.5+ circulations
Brands Felicitate in Past
Overview

Redefining Consumer-o-nomics

From an emotional storytelling to a sustainable marketing campaign to re-inventing with the change in time keeping the core value of the product same. This year we explore the role of marketers in crafting these experiences for their consumers, across channels and interfaces; driving business revenues in the toughest of markets conditions and building frameworks that will define the brand for the years to come.

The wrath of the pandemic was taken by the entire world; however, it came as a blessing to some. Various industries re-invented the wheel & their business strategies and in no time the numbers started to pour in. Online Education, E-commerce, Healthcare, Technology enabled companies, OTT saw an upsurge in a very short time.

The Economic Times will host its 4th edition of The Best Brands series in the financial capital of India – Mumbai, to take a deep dive and understand the newer strategies incorporated by these brands, the innovation, the agility, the pro-active approach, the purposeful marketing, the impactful reach, and lots more.

4th Edition

The Economic Times Best Brands 2021

Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times, in its 4th edition now looks to unveil and recognize Best Brands of 2021 that have succeeded in being at par with glocal brands. The Best Brands 2021 are those brands that command mind awareness, recall success, popularity, and the benefit of instant association, even among consumers who do not frequently buy their products, or are not even a part of the target audience.

It is a proud moment as we announce the 4th edition of our Best Brand Series – The Economic Times Best Brands 2021 Coffee Table Book that will feature prosperous brand stories as well as sketch the DNA of these inspirational brands, taking a deep dive into what has made these brands stand out and what are they doing as an ongoing process to live up to the status of Best Brands, which will provide much needed inspiration for brand owners and custodians to take their story forward and live up to the legacy, respectively.

While we celebrate the success stories of the Best Brands, this coveted book will be launched at The Economic Times Best Brands 2021 on the gala evening of 21st Dec 2021 in Mumbai.

This evening will bring together the marketing gurus, brand custodians, brand owners, best creative leaders from the marketing fraternity on one platform to celebrate the Best Brands and engage in the most candid knowledge exchange platform to understand the nuances of successful brands.

Industry Verticals
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Education
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Healthcare/Pharma
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Technology
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Manufacturing
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Infrastructure
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BFSI
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MSME
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Retail & E-commerce
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FMCG

Who Should Attend?

  • Chief Executive Officer
  • Chief Marketing Officer
  • Chief Strategy Officer
  • Brand Heads/Managers
  • Sales Heads
  • Brand Strategists
  • Consumer Industry Experts
  • Market Research Experts
  • Advertisement & Media Professionals

Why Attend?

Gain: The latest in brand amplification, customer loyalty, social media & more

Evolve: Keep pace with ALL the latest trends

Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights

Adapt: To a focused agenda for marketing professionals & focused on what matters

Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

Program Schedule

09:00 – 09:55 Registration
09:55 - 10:00 Welcome by ET-Edge
10:00 – 10:10

Interview: The 21st Century Agency - Changing Roles & Future of Media Pitches in the Strategy VS Pricing Game

Prahlad Kakar , Advertising Film Director, Genesis Film Production

10:15 - 11:00

Panel Discussion: New route of defining purpose & profits – New Rules of Branding in 2021 & onwards

Doing good is good business and social purpose drives sales, and authenticity is the number one attribute that leads to building Brand Trust. In a world that is scattered and shattered in more ways than one, how are brands taking up the mantle of social good to create Win-Win strategies, while marketing with Purpose.

Umar Ali Shaikh, CEO, Atos
Sarat Chandak, CEO & ED, H&R Johnson (India) Division, Prism Johnson
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital
Jaswinder Sodhi, Head of Customer Propositions & Marketing - Wealth & Personal Banking India, HSBC
Anil Bhamre, VP Sales and Marketing, Tata Autocomp GY Batteries
Pushkar Gokhale, Vice President & Global Head - Sales & Marketing, Godrej & Boyce
Ritu Mittal, Head of Marketing & Digital - Bayer Consumer Heath India
Moderator: Rajat Wahi, Partner, Deloitte

11:00 - 11:05

Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 1

11:05 - 11:15 Candid Conversation
11:15 - 12:00 Felicitation of Set 1
Fumigation and Sanitization
12:30 - 12:55 Registration
12:55 - 13:00 Welcome by ET-Edge
13:00 - 13:15

Keynote Address: New age marketing to future proof businesses

Speaker:
Harish Bijoor, Business & Brand-strategy Guru & Founder, Harish Bijoor Consults Inc.

13:15 - 13:45

Fireside chat: The calm after the storm: Addressing the post covid customer concerns
With the current times posing major challenges on the marketers, it is but a necessity for them to think what lies ahead. These foresighted pioneers have a tremendous deal of duty to their people, and even more so, to society. However, the speed with which technical, social, and economic transformations are occurring is something we could never have anticipate in the past. With all of this in mind, the marketers have adjusted their leadership styles to be more efficient and inventive. The adjustments may have arisen out of necessity, but they have far-reaching implications beyond the current crisis.

  • What is the new toolkit for brands?
  • Reaching the unreachable consumers
  • DATA, Trends & Predictions – Creating a niche for your brand
  • Navigating Businesses through the economic storm
  • Leadership and the role of digital during crisis
  • Lessons of business continuity and crises management

Speakers:
Rohit Lamba, Vice President - Sales & Marketing & Head – Branding, Jindal Steel & Power
Sandeep Sharma, Chief General Manager Branding, Marketing Head office, Indian Oil
Parul Khanna, Head Marketing and Business Head - Complementary Channel, METRO Cash & Carry India
Moderator: Rajat Wahi, Partner, Deloitte

13:45 - 13:50

Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 2

13:50 - 14:00 Candid Conversation
14:00 - 14:45 Felicitation of Set 2
Fumigation and Sanitization
15:30 - 15:55 Registration
15:55 - 16:00 Welcome by ET-Edge
16:00 - 16:15

Special address: The knight in shining armor: Creating Extraordinary Customer Experience for Driving Overall Growth

Prasanna Kumar Arikala, CTO and India Head, Kore.ai

16:15 - 17:00

Panel Discussion: Creating Purpose-Driven Brands – Responding to the World Around You
Each brand has a unique story to tell. In this age of rapid transformation, it is of utmost importance for brands to rapidly adapt to the changing customer and employee experiences. Whether it is responding to the impact of climate change or working to create a positive social impact, the brand plays a very important role to establish the company’s purpose. And therefore, it becomes a tool for marketers to correctly portray the purpose of the brand in the form of stories that can touch hearts and move markets. In this session, we will discuss how one can and why one should create purpose-driven brands.

  • Translating objectives into tangible business outcomes
  • Crafting thoughtful and scalable brand communications
  • Addressing the goals of communities and sustainability
  • Increasing brand’s reputation and customer engagement

Speakers:
Sudhakar Adapa, Founder and CEO, Commerzify
Naveen Anand, Senior Director Regional Marketing South Asia , Oriflame
Vanita Keswani, CEO Madison Media Sigma, Madison World
Shashidhar Bilgi, Business Director - Prosumer Solutions, Indian Subcontinent, Diversey
Surabhi Kanjilal, Head of Marketing, Reliance General Insurance
Diwakar Dayal, Regional Director, SentinelOne
Moderator: Chandrasekhar Mantha, Partner, Deloitte

17:00 - 17:05 Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 3
17:05 – 17:15 Candid Conversation
17:15 – 18:00 Felicitation of Set 3
Fumigation and Sanitization
18:30 - 18:55 Registration
18:55 - 19:00 Welcome by ET-Edge
19:00 – 19:15

Special address: Conscious Business Leadership

Sri Preethaji, Transformational Leader and Co-Founder of Ekam

19:15 - 19:45

Fireside chat: The Digital Disruption Opportunity - The Next and Only Focus for Business

The next normal is digital, and who lags behind in this will not be able to make it any further. The necessity of the hour is for an organization's digital landscape to be redeveloped. From client acquisition and operations through post-sales service and customer service, companies will have to reimagine their operations throughout the full lifecycle.

  • Digital workforce training
  • New business opportunities facilitating creation of new products
  • Speedy response to the changing market needs
  • Retaining the right talent with employee engagement initiatives
  • Reimagining business’ landscape

Speakers:
Mr. Sriram Padmanabhan, VP of Marketing, Nissan
Dimitrov Krishnan, MD, Volvo Construction Equipment
Sudhakar Adapa, Founder and CEO, Commerzify
Moderator: Jay Bhuva, Director, Deloitte Digital

19:45 - 19:55

Chief Guest Address: The Significance of Maharashtra in India’s Growth Story

Shri Subhash Rajaram Desai, Minister - Industries, Govt. of Maharashtra

19:55 - 20:00 Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 4
20:00 - 21:00 Felicitation of Set 4

Speakers

Chief Guest

Shri Subhash Rajaram Desai

Minister - Industries, Govt. of Maharashtra

Ajay Kakar

Chief Marketing Officer, Aditya Birla Capital

Anil Bhamre

VP Sales and Marketing, Tata Autocomp GY Batteries

Chandrashekhar Mantha

Partner, Deloitte

Dimitrov Krishnan

MD, Volvo Construction Equipment

Diwakar Dayal

Regional Director, SentinelOne

Harish Bijoor

Business & Brand-strategy Guru & Founder, Harish Bijoor Consults Inc.

Jay Bhuva

Director, Deloitte Digital

Jaswinder Sodhi

Head of Customer Propositions & Marketing, HSBC Bank

Naveen Anand

Senior Director Regional Marketing South Asia, Oriflame

Parul Khanna

Head of Marketing of METRO Cash & Carry India

Prahlad Kakar

Advertising Film Director, Genesis Film Production

Prasanna Kumar Arikala

Chief Technology Officer, Kore.ai

Pushkar Gokhale

Vice President & Global Head - Sales & Marketing, Godrej & Boyce

Ritu Mittal

Head of Marketing & Digital - Bayer Consumer Heath India

Rohit Lamba

Vice President - Sales & Marketing & Head – Branding, Jindal Steel & Power

Sandeep Sharma

Chief General Manager Branding, Marketing Head office, Indian Oil

Sarat Chandak

CEO & ED, H&R Johnson (India) Division, Prism Johnson

Shashidhar Bilgi

Business Director - Prosumer Solutions, Indian Subcontinent, Diversey

Sri Preethaji

Transformational Leader and Co-Founder of Ekam

Sriram Padmanabhan

VP of Marketing, Nissan

Sudhakar Adapa

Founder and CEO, Commerzify

Surabhi Kanjilal

Head of Marketing, Reliance General Insurance

Vanita Keswani

CEO Madison Media Sigma, Madison World

BestBrands 2021 Logo 4th edition - Composite LOGO-01-2
Redefining Consumer-o-nomics

Selection Criteria

WANT TO KNOW MORE ABOUT THIS SUMMIT?

The Economic Times Best Brands 2021

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