Redefining
Consumer-o-nomics

Interview: The 21st Century Agency - Changing Roles & Future of Media Pitches in the Strategy VS Pricing Game

Panel Discussion: New route of defining purpose & profits – New Rules of Branding in 2021 & onwards

Doing good is good business and social purpose drives sales, and authenticity is the number one attribute that leads to building Brand Trust. In a world that is scattered and shattered in more ways than one, how are brands taking up the mantle of social good to create Win-Win strategies, while marketing with Purpose.

Umar Ali Shaikh, CEO, Atos
Sarat Chandak, CEO & ED, H&R Johnson (India) Division, Prism Johnson
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital
Jaswinder Sodhi, Head of Customer Propositions & Marketing - Wealth & Personal Banking India, HSBC
Anil Bhamre, VP Sales and Marketing, Tata Autocomp GY Batteries
Pushkar Gokhale, Vice President & Global Head - Sales & Marketing, Godrej & Boyce
Ritu Mittal, Head of Marketing & Digital - Bayer Consumer Heath India
Moderator: Rajat Wahi, Partner, Deloitte

Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 1

Keynote Address: New age marketing to future proof businesses

Speaker:
Harish Bijoor, Business & Brand-strategy Guru & Founder, Harish Bijoor Consults Inc.

Fireside chat: The calm after the storm: Addressing the post covid customer concerns
With the current times posing major challenges on the marketers, it is but a necessity for them to think what lies ahead. These foresighted pioneers have a tremendous deal of duty to their people, and even more so, to society. However, the speed with which technical, social, and economic transformations are occurring is something we could never have anticipate in the past. With all of this in mind, the marketers have adjusted their leadership styles to be more efficient and inventive. The adjustments may have arisen out of necessity, but they have far-reaching implications beyond the current crisis.

• What is the new toolkit for brands?
• Reaching the unreachable consumers
• DATA, Trends & Predictions – Creating a niche for your brand
• Navigating Businesses through the economic storm
• Leadership and the role of digital during crisis
• Lessons of business continuity and crises management

Speakers:
Rohit Lamba, Vice President - Sales & Marketing & Head – Branding, Jindal Steel & Power
Sandeep Sharma, Chief General Manager Branding, Marketing Head office, Indian Oil
Parul Khanna, Head Marketing and Business Head - Complementary Channel, METRO Cash & Carry India
Moderator: Rajat Wahi, Partner, Deloitte

Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 2

Special address: The knight in shining armor: Creating Extraordinary Customer Experience for Driving Overall Growth

Prasanna Kumar Arikala, CTO and India Head, Kore.ai

Panel Discussion: Creating Purpose-Driven Brands – Responding to the World Around You
Each brand has a unique story to tell. In this age of rapid transformation, it is of utmost importance for brands to rapidly adapt to the changing customer and employee experiences. Whether it is responding to the impact of climate change or working to create a positive social impact, the brand plays a very important role to establish the company’s purpose. And therefore, it becomes a tool for marketers to correctly portray the purpose of the brand in the form of stories that can touch hearts and move markets. In this session, we will discuss how one can and why one should create purpose-driven brands.

• Translating objectives into tangible business outcomes
• Crafting thoughtful and scalable brand communications
• Addressing the goals of communities and sustainability
• Increasing brand’s reputation and customer engagement

Speakers:
Sudhakar Adapa, Founder and CEO, Commerzify
Naveen Anand, Senior Director Regional Marketing South Asia , Oriflame
Vanita Keswani, CEO Madison Media Sigma, Madison World
Shashidhar Bilgi, Business Director - Prosumer Solutions, Indian Subcontinent, Diversey
Surabhi Kanjilal, Head of Marketing, Reliance General Insurance
Diwakar Dayal, Regional Director, SentinelOne
Moderator: Chandrasekhar Mantha, Partner, Deloitte

Special address: Conscious Business Leadership

Sri Preethaji, Transformational Leader and Co-Founder of Ekam

Fireside chat: The Digital Disruption Opportunity - The Next and Only Focus for Business

The next normal is digital, and who lags behind in this will not be able to make it any further. The necessity of the hour is for an organization's digital landscape to be redeveloped. From client acquisition and operations through post-sales service and customer service, companies will have to reimagine their operations throughout the full lifecycle.

• Digital workforce training
• New business opportunities facilitating creation of new products
• Speedy response to the changing market needs
• Retaining the right talent with employee engagement initiatives
• Reimagining business’ landscape

Speakers:
Mr. Sriram Padmanabhan, VP of Marketing, Nissan
Dimitrov Krishnan, MD, Volvo Construction Equipment
Sudhakar Adapa, Founder and CEO, Commerzify
Moderator: Jay Bhuva, Director, Deloitte Digital

Chief Guest Address: The Significance of Maharashtra in India’s Growth Story

Shri Subhash Rajaram Desai, Minister - Industries, Govt. of Maharashtra