“You’ve got to start with the Customer Experience and work back towards the technology.” – Steve Jobs
Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times, in its 4th edition now looks to unveil and recognize Best Brands of 2021 that have succeeded in being at par with glocal brands.
The Economic Times takes on the tricky challenge to measure the success of a brand either by segregating them by sector or the market position they occupy. The series aims to identify and jettison stellar brands for customers.
From an emotional storytelling to a sustainable marketing campaign to re-inventing with the change in time keeping the core value of the product same. This year we explore the role of marketers in crafting these experiences for their consumers, across channels and interfaces; driving business revenues in the toughest of markets conditions and building frameworks that will define the brand for the years to come.
The wrath of the pandemic was taken by the entire world; however, it came as a blessing to some. Various industries re-invented the wheel & their business strategies and in no time the numbers started to pour in. Online Education, E-commerce, Healthcare, Technology enabled companies, OTT saw an upsurge in a very short time.
The Economic Times will host its 4th edition of The Best Brands series in the financial capital of India – Mumbai, to take a deep dive and understand the newer strategies incorporated by these brands, the innovation, the agility, the pro-active approach, the purposeful marketing, the impactful reach, and lots more.
Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times, in its 4th edition now looks to unveil and recognize Best Brands of 2021 that have succeeded in being at par with glocal brands. The Best Brands 2021 are those brands that command mind awareness, recall success, popularity, and the benefit of instant association, even among consumers who do not frequently buy their products, or are not even a part of the target audience.
It is a proud moment as we announce the 4th edition of our Best Brand Series – The Economic Times Best Brands 2021 Coffee Table Book that will feature prosperous brand stories as well as sketch the DNA of these inspirational brands, taking a deep dive into what has made these brands stand out and what are they doing as an ongoing process to live up to the status of Best Brands, which will provide much needed inspiration for brand owners and custodians to take their story forward and live up to the legacy, respectively.
While we celebrate the success stories of the Best Brands, this coveted book will be launched at The Economic Times Best Brands 2021 on the gala evening of 21st Dec 2021 in Mumbai.
This evening will bring together the marketing gurus, brand custodians, brand owners, best creative leaders from the marketing fraternity on one platform to celebrate the Best Brands and engage in the most candid knowledge exchange platform to understand the nuances of successful brands.
Gain: The latest in brand amplification, customer loyalty, social media & more
Evolve: Keep pace with ALL the latest trends
Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights
Adapt: To a focused agenda for marketing professionals & focused on what matters
Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now
|09:00 – 09:55||Registration|
|09:55 - 10:00||Welcome by ET-Edge|
|10:00 – 10:10||
Interview: The 21st Century Agency - Changing Roles & Future of Media Pitches in the Strategy VS Pricing GamePrahlad Kakar , Advertising Film Director, Genesis Film Production
|10:15 - 11:00||
Panel Discussion: New route of defining purpose & profits – New Rules of Branding in 2021 & onwards
Doing good is good business and social purpose drives sales, and authenticity is the number one attribute that leads to building Brand Trust. In a world that is scattered and shattered in more ways than one, how are brands taking up the mantle of social good to create Win-Win strategies, while marketing with Purpose.
|11:00 - 11:05||
Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 1
|11:05 - 11:15||Candid Conversation|
|11:15 - 12:00||Felicitation of Set 1|
|12:30 - 12:55||Registration|
|12:55 - 13:00||Welcome by ET-Edge|
|13:00 - 13:15||
Keynote Address: New age marketing to future proof businesses
|13:15 - 13:45||
Fireside chat: The calm after the storm: Addressing the post covid customer concerns
|13:45 - 13:50||
Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 2
|13:50 - 14:00||Candid Conversation|
|14:00 - 14:45||Felicitation of Set 2|
|15:30 - 15:55||Registration|
|15:55 - 16:00||Welcome by ET-Edge|
|16:00 - 16:15||
Special address: The knight in shining armor: Creating Extraordinary Customer Experience for Driving Overall Growth
Prasanna Kumar Arikala, CTO and India Head, Kore.ai
|16:15 - 17:00||
Panel Discussion: Creating Purpose-Driven Brands – Responding to the World Around You
|17:00 - 17:05||Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 3|
|17:05 – 17:15||Candid Conversation|
|17:15 – 18:00||Felicitation of Set 3|
|18:30 - 18:55||Registration|
|18:55 - 19:00||Welcome by ET-Edge|
|19:00 – 19:15||
Special address: Conscious Business Leadership
Sri Preethaji, Transformational Leader and Co-Founder of Ekam
|19:15 - 19:45||
Fireside chat: The Digital Disruption Opportunity - The Next and Only Focus for Business
The next normal is digital, and who lags behind in this will not be able to make it any further. The necessity of the hour is for an organization's digital landscape to be redeveloped. From client acquisition and operations through post-sales service and customer service, companies will have to reimagine their operations throughout the full lifecycle.
|19:45 - 19:55||
Chief Guest Address: The Significance of Maharashtra in India’s Growth Story
Shri Subhash Rajaram Desai, Minister - Industries, Govt. of Maharashtra
|19:55 - 20:00||Unveiling of the Best Brand Coffee Table Book Cover “The Economic Times Best Brands 2021” – Set 4|
|20:00 - 21:00||Felicitation of Set 4|
Minister - Industries, Govt. of Maharashtra
Vice President - Sales & Marketing & Head – Branding, Jindal Steel & Power
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