The Best Tech Brand

On December 17, 2015

Holiday Inn, New Delhi - International Airport

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Event Schedule

Date: December 17,2015 New Delhi
  • 17.30 - 18:00 - Registration
  • 18:00 - 18:05 - Welcome Address by TCL – BCCL
  • 18:05 - 18:30 - Keynote Address: “Making brands the axis of success”

    Ganesh Ayyar, CEO & ED, Mphasis

  • 18:30 - 19:30 - Panel Discussion
    Creating Influential Enterprise Brands in Contemporary Times

    Rajiv Srivastava, CEO, HP Inc
    Rahul Sharma, VP and Managing Partner, IBM
    Naveen Gaur, President, Mullen Lowe Lintas Group, India
    Anil Valluri, President, NetApp India & SAARC
    Sunil Sharma, VP Sales, India & SAARC, Sophos
    Ashwin Yardi, Corporate Vice President COO, Capgemini India
    Ganesh Ayyar, CEO & ED,Mphasis
    Moderator: Raj Sharma, Co-Founder & President, MRSS India

  • 19:30 - 20:15 - Coffee table book launch and felicitation ceremony

    Dr. Ajay Kumar, Additional Secreatry, DEITY, Ministry of Communications & IT, Govt. of India

  • 20:15 onwards - Cocktails & Dinner

Promotional Video

Brief: Definition of A B2B Brand in Contemporary Times

Till a few years ago, a brand was a term that helped a company create a distinction for its products and services from those of its competitors. However, over the years, some brands became synonymous with the company itself. So powerful are some of these brands, that at times they even overshadow other products within the same company.

This begs the question: Is it possible to define what constitutes a successful and powerful brand in contemporary times – especially in the B2B space?

Today, attributes like perception, positioning, price, performance, customer satisfaction, etc., have come to define a brand. But are they enough to make a brand effective? Are they powerful enough to become deeply embedded in B2B customers’ mind and compel them to make a purchase decision based on these features?

That is the crux of the panel discussion, where the panelists will constitute a mix of speakers from the hardware, software and services companies. They will talk about ways attributes like channel friendly policies, good after-sales service infrastructure, customer support set up, spare part availability, etc., also play a crucial role in defining the success of a B2B brand in contemporary times.